Earth Day

Celebrate Earth Month With Brands That Are Helping the Planet


April shower might bring May flowers, but that’s not all. It is officially Earth Month! We may be biased here at Cupanion, however we think that this may be the best month of the entire year (along with something to look forward to after World Water Day last month).

This year will be the 48th anniversary with official Earth Day following on April 22nd. Over the years, numerous brands across various industry sectors have been finding unique ways to show their pride for our planet.

Shopping + giving back to the planet sounds like a pretty great win-win to us. The world of consumerism is changing slowly but surely, and there are a lot of amazing brands out that that are upping their game to help change how we shop. Whether it be through sourcing sustainable materials or donating profits to charity, these are just a few of the brands we tip our hats to for making changes.


WeWood WeWood’s watches are truly works of art. These wooden crafted watches truly have an identity of their own. WeWood has pledged to plant a tree for each watch sold.

Check them out here.

Animal Behaviour

Animal Behaviour Animal Behaviour’s motto is “Inspired By Nature To Protect Nature,” and it certainly lives up. Each collection is inspired by an endangered species in an effort to raise awareness, and to protect animals and their natural habitats. 5% of every purchase of their current collection goes to Panthera, a non-profit devoted to conserving wild cats.

Learn more here.


With awesome apparel that you can find in so many stores across North America, tentree is here to help the environment. For each product purchased, tentree plants a whopping ten trees to help restore our beautiful environment.

Visit their site here.

Project 7

Project 7This company primarily sells gums (in crazy flavours such as birthday cake and sparkling mimosa), along with other snacks that will have you coming back for more. For each product purchased, they will make a donation to benefit the world, such as by planting fruit trees, digging wells and providing education.

Discover more here.


PatagoniaFor decades, Patagonia has been the ultimate store to find eco-conscious clothes that are equally suitable for both the office and outdoors. In addition to selling sustainable clothes and accessories, the company donates at least 1% of its sales to “making the world a cleaner, greener place”.

Check them out here.

Spreading environmental awareness and conservation for our planet is what Earth Month is all about. We are a world of shoppers, but do we ever really think about what damage our shopping habits are having on the planet? We’ve become accustomed to fast fashion that is cheap and accessible. But it usually comes at a great cost to others – a subject we simply cannot ignore any longer.

Check out how Cupanion is doing our part by Filling It Forward.

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