Why Should Sustainability Executives Consider Reuse?


Sustainability executives have a tough job. They are responsible for improving a company’s sustainability efforts, balance various stakeholder expectations while working with what usually is a small budget. All while balancing the businesses environmental and social impact.

Below is a list of a few challenges sustainability executives often experience in their career:

Sustainability is often seen as a cost, not a profit.

A lot of chief-suites see sustainability as volunteerism or philanthropy. They sometimes fail to see that sustainability can aid in cost reduction through R&D, supply chain management, and HR. This goes beyond the product or service they are offering to office culture and day-to-day operations of the business.

The story gets lost.

A lot of businesses struggle to tell their sustainability story. Employees, stakeholders, and customers often don’t know about the efforts the company is making to be more sustainable just because they haven’t been communicated properly.

There’s alot to sustainability.

Sustainability execs have a lot too manage, from government relations and standards to corporate social responsibility. Sustainability execs have to make difficult decisions on what sustainability initiatives matter the most while keeping costs low.

You can’t please everyone.

Sustainability execs need to balance expectations across the board. Companies often try and think big for their sustainability initiatives. This is great but it can also prevent short term projects from being completed because too much time and money are invested into completing large scale projects. However, short term sustainability projects can have an immediate impact with lower costs and less time commitment.

In conclusion, sustainability executives are challenged everyday to do what’s best for the company’s stakeholders, customers, the environment, and the global community.

Cupanion can help alleviate some of the pressure that is put on sustainability executives. Our program helps companies reduce single use waste by engaging employees in reuse with our mobile app. The Cupanion app allows employees to track their impact, earn rewards, and Fill it Forward with each reuse. Every time an employee reuses we Fill it Forward by giving a cup of clean water to a person in need. Each cup given helps fund meaningful water initiatives around the world.

Contact us to learn more about our corporate Cupanion program.

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