You must be thinking “Hm, that sounds cool but what does that actually mean?”
Well, fear not we can fill you in.
“B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.”
Essentially B Corp is to business what Fair Trade certification is to coffee (and you know at Cupanion we love our coffee so its a natural fit).
Why do B Corps matter?
Certified B Corporations™ redefine success in business. It is not just about the bottom line for B-Corps.
B-Corps truly represent the “think globally, act locally” movement and lead the global movement of people using business as a force for good™.
B-Corps are businesses that are purpose driven and creates benefit for all stakeholders, not just shareholders. This includes their customers, employees, communities in which they operate, the environment, and the global community. There are over 1,708 B corporations in 50 countries across 130 industries that all share 1 unifying goal.
Want to learn more about B-Corp? Check out their website here.
Want more information about what Cupanion is doing as a B-Corp or how we can help your company become B-Corp certified? email us at firstname.lastname@example.org or call us toll-free at 888.824.7375