At Cupanion, preserving our planet and helping those in need it what drives us, and we know that we are not alone in this mission. Our head office is based in Guelph, Ontario, a small city known for its long and distinguished history of environmental stewardship. From our experience, when a city puts environmental protection at the forefront, it attracts individuals and businesses that share these beliefs. This is certainly true of Guelph and the University of Guelph.
Since it’s founding in 1964, the University of Guelph has become a leader in the agriculture and environmental fields. With the mission of the University grounded in finding environmentally friendly solutions to meet today’s industrial and societal needs, we knew that partnering with them would bring us one step closer to achieving that goal.
We first approached the University of Guelph about the possibility of using Cupanion products in their campus bookstore in 2015. The University wanted to work with a local company, so after some discussion we decided to move forward with a completely customized plan for the University. Within this plan, Cupanion would provide the majority of reusable mugs and cups in the bookstore and the University would help to promote the products and goals of Cupanion.
The first campaign in the partnership focused on our Fill It Forward™ program. Normally with this program, for each bottle that is purchased, Cupanion donates an equal amount of water to WaterAid International. However, through our partnership, the Cupanion pledged to make an additional donation for every student who shared a picture with themselves and their bottle on social media. The Fill It Forward™ campaign was promoted in the bookstore and other locations on campus to help increase participation and the reach of the message.
What makes our relationship with the University of Guelph so uniquely rewarding is that is goes beyond the traditional buyers/seller relationship. Instead, our two organizations have created a partnership through which we can join forces to make positive change locally and internationally. Locally, we are reducing unnecessary waste and educating our community on how they can help to protect the environment. As an internationally recognized university, Guelph setting an example of what other universities around the world can do to engage their campuses to become greener.
Through our partnership with the University of Guelph, our organizations are able to double their resources and come together to achieve a common goal: preserving our planet.